Amazon private-label portfolio
Six-plus private-label brands run end to end on Seller Central, the largest of them approaching half a million dollars in sales. FBA inventory planning, listing structure, and PPC accounts built out to 100+ campaigns with deliberate architecture: exact/phrase/broad separation, budget allocation by intent, weekly negative-keyword hygiene, and search-term mining feeding new campaigns. This is where the $200,000+ in Amazon PPC spend lives, and where waste recovery became a repeatable process rather than a one-off audit.